(This story happened in an aisle that I happened to be in)
I saw this kid at a Walmart go up to a Walmart employee and explain that he wanted to “buy iTunes.” The employee then kindly explained to the kid that he could not buy iTunes, but that he could download it for free and listen to music. He continued to kindly tell the kid how iTunes worked and the kid, armed with his newfound knowledge thanked him and headed off, most likely to conquer iTunes.
I’m guessing if this guy wanted to buy a stake in iTunes it would be a considerable amount of money.